Maria Popova (Bulgarian: ????? ?????? ; born July 28, 1984) is a Bulgarian-born writer, blogger, a literary and cultural critic who lives in Brooklyn, New York. He is known for his speeches and blog BrainPickings.org, which features his writings on culture, books, philosophy, and eclectic subjects on and off the Internet.
Video Maria Popova
Kehidupan awal
Popova's parents are ethnic Bulgarians who met in Russia when they were both foreign students in the early 1980s. Popova was born in Bulgaria in 1984. His mother studied library science, while his father studied engineering and eventually became an Apple seller. During Popova's childhood, one of his grandmother often reads to her from an encyclopedia collection. Because of his influence, Popova is exposed to a large amount of knowledge at a young age, which sparked his curiosity about the world. Popova first worked when she was 8 years old, making martenitsas set up a lemonade essay shop down the street to sell it.
Education and work
Popova graduated from the American College of Sofia in Bulgaria in 2003. She attended the University of Pennsylvania, where she earned a degree in Communication, although her grandmother wanted her to earn an MBA. Popova pays her school fees by working four part-time jobs on a full-time college load: as an advertising representative for The Daily Pennsylvanian, as an apprentice for local authors, as an employee for a study work at the Annenberg Center for Performing Arts , and as a staff member for a small advertising agency in Philadelphia.
In 2005, when Popova worked in an advertising agency, she noticed that her coworkers were spreading information in the advertising industry around the office for inspiration. However, Popova thinks that creativity is better fueled by exposure to information outside familiar industries. In an effort to generate creativity, he regularly emails the entire office containing five things that have nothing to do with the ads, but are meaningful, interesting, or important. Due to the popularity of emails, Popova feels that there is "intellectual hunger for interdisciplinary curiosity and self-learning."
Popova told her boss that she would start her own shipment for inspiration, and called this mailing list Brain Pickings . He then enrolled in the evening classes to study web design, pick up Brain Pickings online, and let the project grow organically.
Relocate to US.
After Popova graduated from the University of Pennsylvania, she got a job and applied for a visa to live in the United States. However, 2007 was the year of the "Visagate" scandal. As a result, although Popova applied for a visa on the first day, she was in two-thirds of the unsuccessful applicants. Instead, he received the DTL, which allowed one year to work with a company. At the end of 2008, he returned briefly to Bulgaria, where he and some of his friends held TEDxBG, which was modeled after TED Talks. When the visa application process reopened, he managed to get a visa and move to Los Angeles in January 2010, but he did not like it very much. Popova then moved to New York later that year, where she still lives today.
Maps Maria Popova
Work
Popova is best known for Brain Pickings, a popular blog that started as a weekly email to seven friends around 2006. Now a website, Twitter feed, and weekly disbursement, Brain Pickings covers a wide range of topics culture: history, current events, and images and texts from the past. It includes several sections and has graphics, photographs, and illustrations in addition to written content.
As of December 2012, the blog received 1.2 million visitors per month. Among his followers are William Gibson, Josh Groban, Drew Carey, Guy Spier, David Eagleman, Mia Farrow, Biz Stone, and Evan Williams. Anne-Marie Slaughter describes Popova's blog as "like walking to the Museum of Modern Art and asking someone to give you a guided and tailored tour."
Projects and side partnerships
In addition to running Brain Pickings, Popova has a number of side projects. She has a newsletter, Twitter account, and has many Google Plus customers. In 2012, he creates "Jukebox Literature", a sub-site where he matches excerpts from books with songs. "Music, to me, is the great trigger of the mnemonic association - about the time, place, mood, emotion, smell of freshly cut grass behind your best friend's house when you turn 18 and first hear the song."
Popova also has various partnerships with leading organizations. She is MIT Futures of Entertainment Fellow. In addition, Popova serves as editorial director at Lore's higher education social network, run by Noodle. He edited Browse , the partnership site with the Noodle education search company. Popova was also written for The Atlantic, Wired UK, Good Magazine, The Huffington Post and Nieman Journalism Lab.
Working style
Popova has claimed in an interview that Brain Pickings requires more than 450 man hours each month to run. This includes reading hundreds of content a day and anywhere between 12-15 books per week. From this, he posted the best to his blog and Twitter feed. He spends three to eight hours writing a day, publishes three articles a day from Monday to Friday, and tweets about four times per hour. All of these articles and tweets are written and scheduled in advance. He goes to one of his two offices in New York City where he writes for his blog, tweets, via feeds, and more.
Content selection and output
Popova filters through a large amount of content it reads daily through a detailed selection process. When choosing content for the Brain Mind, he asks himself three things:
Is it interesting enough to leave the reader with something - a thought, an idea, a question - after the direct fulfillment of the experience of reading or watching alone? Is it always green in a way that makes it interesting in a month or a year? Can I provide enough additional context - historical background, related articles, supplementary reading, or spectacle material - or build a pattern around it to make it feasible for the reader?
When selecting material to publish in Brain Pickings, he aims to "share meaningful content. Often, it is timeless." Popova is also looking for content that has narration. As he stated, "Curation is a form of pattern recognition - pieces of information or insight that over time amount to an implicit point of view." Popova publishes this information in the form of a tweet when she does not have much to add. On the other hand, he published this as a blog post when he felt he could deepen the subject with historical background or additional material.
Awards and acknowledgments
Maria Popova has received many examples of media recognition for her work. In 2012, he was named as 51 of the 100 most creative people in business by Fast Company magazine. Popova is featured in 30 under 30 by Forbes as one of the most influential individuals in Media and listed on "The Best Twitter Twitter Feeds of 2012 List" by Time magazine. Popova's works have also been highlighted and profiled in publications such as The New York Times .
Criticism
Affiliate ads
Popova has been very vocal about her dislike of traditional advertising, and has repeatedly stated her pride for being ad-free:
This does not put the reader's best interest first - turning them into eyeballs that can be sold, and selling them to advertisers. As soon as you start treating your stakeholders as a bargain chip, you are not interested in broadening their intellectual insight or improving their lives. I do not believe in the model of making people into currency. You become responsible to the advertiser, not your readers.
In 2013, Popova received criticisms about how she fought for her site to be "ad-free" and "labor of love" that required a reader's donation to defend herself, while she secretly received revenue from affiliate advertising from Amazon. Tom Bleymaier, founder of startup in Palo Alto, California, wrote a post on an anonymous Tumblr blog that called Popova for his actions. Using his own calculations, Bleymaier estimates that Popova can earn between $ 240,000 and $ 432,000 annually with this affiliate ad.
It received a lot of media attention from sources such as Reuters and PandoDaily. Popova himself responded to a Reuters article written by Felix Salmon in an email where he discussed factual errors regarding the amount of income from affiliate advertisements mentioned in Reuters article.
This incident has sparked a more general debate on the Internet about whether or not affiliate advertising is "cunning" or "deceptive". Popova has since updated her donation page at Brain Pickings to acknowledge the fact that she receives income from affiliate ads.
Curator Codes
In 2012, Popova created Curator Code , a project by Popova with input from designer Kelli Anderson. The Curator Code is a code of conduct for curators on the web to use. The proposed method is an attempt to codify the attribution of resources on the internet to ensure that information discovery intellectual work is respected. Under the code, the "passing" symbol denotes a direct discovery, in which the "tip cap" symbol indicates an indirect link of the invention.
The curator's code was controversial, and received mixed responses. The announcement of this project raises feedback from people who "worry about the meaning of curation". In a blog post, Marco Arment states that "codifying 'via' links with confusing symbols is solving the wrong problem '. Some criticism of The Curator's Code voiced uncertainty about its ability to solve online attribution problems. Some critics argue that online attribution problems are not due to the lack of codified syntax, but rather because of the "economy and reality of online publishing".
References
External links
- BrainPickings.org
- Popova Twitter account
- Website Curator Code
- "Explore"
Source of the article : Wikipedia
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