An postcard ad is a postcard used for advertising purposes (compared to tourism postcards or welcome greeting). Postcards are used in advertisements as alternatives or to complement other print ads such as catalogs, letters, and leaflets. Postcard advertisements may be sent or distributed in other ways.
Video Advertising postcard
Definisi
Ad postcards are rigidly produced personal, rectangular (typically 3.5 X 5.5 inch) paper printed in easy post shaped form and designed to carry promotional messages of products or services.
Maps Advertising postcard
Short history
From the 18th century, trading cards were used by companies to promote a wide range of goods and services. The 18th century commercial publishers not only print cards, but also help local businesses with their distribution. This trading card is the forerunner of a modern postcard ad. At the end of the 19th century many well-known companies used trading cards as a form of promotion including: Colgate & amp; Palmolive, Van Houten cocoa, Clark spool cotton, Tarrant shawl, as well as many tobacco companies, sports clubs and celebrities. The postcard ad is also used for propaganda.
The popularity of this trading card continued until after the first world war, but began to diminish with the introduction of commercial radio broadcasts in 1920 due to advertisers' preference for radio instantaneousness as a means of reaching cost-effective mass audiences.. However, in the 1990s, postcard advertising regained some of their previous popularity. Advertisers are beginning to awaken them as part of an overall integrated media strategy designed to reach teen markets that are highly mobile and 'hard to reach'.
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Jenis
While there are many different types of postcards, there are two broad types - delivered to customers, perhaps names taken from mailing lists, and distributed directly.
Direct-mail
Although postcards have traditionally always been rectangular, some postal authorities, such as Canada's Canada Post Corporation, may allow non-rectangular cards to be shipped. This has spawned new marketing concepts such as round postcards or special cards cut to fit a particular campaign theme.
Direct distribution
Postcard ads are usually distributed with a display on the stand with customers encouraged to pick it up for free. These booths are usually located in high traffic areas such as shopping centers, university campuses, public transport centers, and entertainment venues.
Popular culture
Postcard advertising has been very popular with collectors since its inception in the 18th and 19th centuries. They straddle the line between "low art" and "high art." A scholar has described the 19th-century penchant for collecting postcards as "mania." Scholars have recently become interested in studying trading cards and postcards advertising as a means of understanding the commercialization of consumption that emerged in the 18th century.
See also
- Baseball card
- Corner card
- Cigarette cards
- Postcards
- The trading card
- The trading card
References
Further reading
- Hubbard P., "Advertising and Print Culture in the Eighteenth Century," In: Craciun A., Schaffer S. (eds), Material Culture The Art of Enlightenment and Science, Palgrave Studies in Enlightenment, Romanticism and Culture Print], London, Palgrave Macmillan, 2016
- Hubbard P., Trade Card in Consumer Culture of the 18th Century: Circulation, and Exchange in Commercial Space and Collecting, Cultural Review of Materials, Volume 74/75, Spring, 2012, Online: https://journals.lib.unb.ca/index.php/MCR/article/view/20447/23603
External links
- tradecards Victorian
Source of the article : Wikipedia
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