A human billboard is someone who implements advertising on the person. Most commonly, this means holding or wearing such signs, but may also include wearing an advertisement as a clothing or in extreme cases, having a tattoo ad on the body. Sign holders are known as human directionals in the advertising industry, or colloquially as pedestrian signs , wavers signs , sign twirlers or (in English territory) sandwich people . Often, they will spin or dance or wear costumes with promotional signs to attract attention.
Video Human billboard
Histori
Billboard man has been used for centuries. In the 19th century London, the practice began when the advertising poster became a tax subject and the competition for the wall space became fierce. Prince PÃÆ'¼ckler-Muskau described the activities of the 1820s London as follows:
In the past, people were content to stick their ads up; now they are ambulant. A man has a whiteboard hat, three times higher than any other hat, written in large letters, "Twelve paired pairing boots - guaranteed".
In addition, in addition to holding the mark, some billboards of humans will use a sandwich board. Charles Dickens describes these advertisers as "a piece of human flesh between two pieces of pasta board". It was claimed in The Times in mid-1823 that such a human billboard was a London invention - while the general scene in London, the new "biped advertisement" in Paris at the time.
A man walks on the Palais Royal and the most visited streets of the neighborhood, with one large plaque covering his entire back, and another extending along the front of his body to his knees. It contains the announcement of a new coach between London and Paris. Behind him bearing French, and in his chest was English. The French have given this undelivered animal - this walking plaque - the title of the l'Homme-affiche , or the biped ad.
The ban on posters from private property in London in 1839 greatly increased the use of human billboards. Because the novelty of seeing humans carrying placards fades, advertisers will come with variations on themes to catch the eye, such as having a "parade" of identical human billboards, or having human billboards wearing outrageous costumes.
Maps Human billboard
Modern time
Human referrals are still widely used, especially in areas that have a lot of pedestrian traffic, but even in places that have a lot of car traffic. For the latter, the signs will often be shaped like arrows to drive traffic to the advertised location. Eye Shot, the company of Lake Forest, California claims to have found a modern spinning mark using the arrow-shaped markings. Modern human directives use tricks to attract attention, such as turning a mark on one finger, throwing it into the air and turning it, or even riding a horse-like sign. Another California company, AArrow Advertising, conducts "training camps" to train its employees, and also applying for patents for a number of "signature moves".
However, the use of tricks that attracted attention has been criticized by city officials as a diversion of drivers, and as a result, some cities have banned the twists. Some companies like Enlarge Media Group and Jet Media can offer human directionals as a "pedestrian sign", a less disturbing form of a twist. Further restrictions on pedestrian signs in Arizona led to Jet Media Promotions, the country's largest human-owned billboard supplier, to prosecute the city of Scottsdale. The company owner then managed to campaign for a law that made it illegal for cities in Arizona to ban such ads.
The demand for human directionals has increased significantly since the introduction of sign-twirling techniques. In warm and warm locations, sign holders can be employed throughout the year and their effectiveness has been widely demonstrated. For example, during October 2006, nearly 8% of the 3,600 people who visited model homes in residential development in Moreno Valley, California were directed there by humans. The Florida Entertainment Factory provides direct referrals to several successful companies in Central Florida. Some use it as their only form of advertising. Of course, there is a concern that just as in the 19th century in London, as the direction of humans became more and more common, their effectiveness would be reduced.
In the US, independent tax builders, and some tax preparation chains, use desperate signs in costumes, seasonally near the US personal income tax deadline on April 15. Costumes are usually from the Statue of Liberty or Uncle Sam. This seems to be the trend of the 21st century recently and is becoming common and competitive.
Signs of wavers are also commonly used in the US for Halloween stores, which are only temporary and move annually, and thus have no permanent store marks, or time to gradually build a customer base of word of mouth, or by displaying on the web mapping service. This ad board often wears the Halloween costumes provided by the store.
Clothing
Advertising in clothing has also been long used, with T-shirts becoming very popular. At first, T-shirts were used exclusively as underwear, but by the early 1930s, they were already used for advertising, with the 1939 The Wizard of Oz promotional shirts being a valuable collectible item today. The 1948 US presidential campaign featured a T-shirt with "Dew It for Dewey", referring to candidate Thomas Dewey, who is now housed at the Smithsonian Institution. T-shirts have since been used to advertise all kinds of products, services, and political messages.
The latest trend is to have moving pictures in clothes. This first example was performed at the 2003 Rugby World Cup, where the "Telstra girl" wore a T-shirt equipped with a small television screen and a DVD player, called "TelePAK". It was duplicated in the United States in 2004 with "Adver-Wear" "TVÃ,® T-Shirt" (www.t-shirttv.com) which made its debut advertisement of the movie I, Robot .
Tattoo
In 1999, Vibe magazine predicted that companies in the next millennium would pay people to get a tattoo advertising their brand. In March 2001, American professional basketball player Rasheed Wallace turned down an offer from advertising firm Fifty Rubies Marketing to wear a tattoo advertising the company's candy product. However, a month later, the cheerleaders for the Lincoln Lightning High-Press Dance Team wore a 4 "4" ("tadoos") temporary tattoo that advertised local companies using the bare belly. In September 2001, a leading online casino boxer, Bernard Hopkins, paid $ 100,000 to wear a temporary tattoo on his back during a championship bout with FÃÆ' Â © lix Trinidad, making him the first athlete to wear tattoo commercials during a professional sporting event. Six months later, the company did the same to the participants on the Celebrity Boxing television show.
The company's efforts attracted direct criticism from the consumer watchdog group. Nonetheless, the move worked, with casino website traffic rising 200% after the event airing. Since then the company has been following up with temporary tattoos on topless women at the 2003 US Open and the streaker that ran at the 2003 French Open as well as the 2003 UEFA Cup final.
The first example of a documented person getting paid for a permanent tattoo for advertising purposes is the 22-year-old Jim Nelson, who in 2003 sold the space behind his head to CI Host, a $ 7,000 web hosting service. In the first six months after application, tattoos attracted 500 new customers to the company. In 2005, Andrew Fischer earned a worldwide reputation for auctioning his forehead space on eBay for temporary tattoo advertising, with the final offer coming in at $ 37,375 for thirty precious days. Since then, tattoo advertising has become relatively popular, with companies offering such services, and even large companies like Toyota have used them. However, The Globe and Mail reports that there are more people selling their body parts for advertising than there are buyers.
During the 2012 US presidential election campaign, professional wrestler Eric Hartsburg garnered media attention for getting the Romney "R" logo campaign permanently tattooed on his right temple. Hartsburg has offered tattooing through eBay and was contacted by unnamed Republican supporters, who paid $ 15,000 for promotions. No direct connection to Romney's official campaign is claimed. Although initially he intended to save the tattoo, Mr. Hartsburg expressed his disappointment with the post-election comment of the losing candidate and decided to remove the design, but has stated that he does not regret his decision to get it.
More
For the launch of Windows Vista software, Microsoft used the "human billboard" which is a work of art that reminds Cirque du Soleil. In this event, people were suspended along the side of the building and moved banners in the background, creating a Vista logo in the process.
In popular culture
At NCIS: Los Angeles season 4 episode 11 ("Drive") Marty Deeks becomes disguised as a twisting sign.
In Hawaii Five-0 season 5 episode 10 ("Woeful moe? Uhane"/"Broken Dreams") Jerry Ortega gets a job as a twirler sign that works for Kamekona.
See also
- Stanley Green, a famous Londoner who has been campaigning against dietary protein for years
References
Further reading
- Horsley, Scott (August 24, 2006). "Decreased Real Estate Generates Condo Glut". Morning Edition . National Public Radio . Retrieved February 10 2015 .
- Katz, Celeste (March 13, 2012). "Public Advocate Bill de Blasio For Global BBH: Keep Your Homeless 'Hotspots' Stunt Out Of NYC". Daily News . New York.
- Schmidt, Alex (October 16, 2013). "There's a New Type of Spinner Signs In Town". Morning Edition . NPR . Retrieved February 10 2015 .
- Sharpe, Jennifer (September 29, 2006). " ' Human Directionals' Twirling for Your Attention". Day to Day . National Public Radio . Retrieved February 10 2015 . Ã,
- Wortham, Jenna (March 12, 2012). "The use of Homeless as the Hot Spot of the Internet backfires in the Marketer". The New York Times .
External links
- Media related to Human billboard on Wikimedia Commons
Source of the article : Wikipedia
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