LG Electronics Inc. (Korean: LG ?? ) is a South Korean multinational electronic company headquartered in Yeouido-dong, Seoul, South Korea, and part of LG Group, employing 82,000 people working in 119 local subsidiaries around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG consists of four business units: Home Entertainment, Cellular Communication, Home Appliances & amp; Air Solution, and Vehicle Components, with Starion India as its main production vendor for refrigeration and washing machines in the Indian sub-continent. LG Electronics's CEO is Koo Bon-joon, who took over the vice-chair of LG Electronics on October 1, 2010. In 2011, LG Electronics is the second largest television manufacturer in the world.
Video LG Electronics
Histori
1958-1960s
In 1958, LG Electronics was founded as GoldStar (Hangul: ??). It was established after the Korean War to provide the country of rebuilding with consumer electronics and domestic appliances produced domestically. LG Electronics produces South Korea's first radio, TV, refrigerator, washing machine and air conditioner. GoldStar is one of LG's group with a company in faith, Lak-Hui (pronounced "Lucky") Chemical Industrial Corp. which is now LG Chem and LG Households. GoldStar merged with Lucky Chemical and LG Cable on February 28, 1995, changing the company's name to Lucky-Goldstar, and finally to LG Electronics.
1970s-1990s
In 1978, LG Electronics earned US $ 100 million in revenue from exports for the first time in its history. Rapid growth by globalization saw the company establish its first overseas production, based in the United States, in 1982. In 1994, GoldStar officially adopted the LG Electronics brand and the new corporate logo. LG Electronics acquired US-based Zenith TV manufacturer. In 1995, LG Electronics built the world's first CDMA digital mobile handset and supplied Ameritech and GTE in the US. The company also received UL certification in the US. In 1998, LG developed the world's first 60-inch plasma TV, and in 1999 established a joint venture with Philips - LG.Philips LCD - which now uses the LG Display name.
2000-present
To create a holding company, LG Electronics was previously spun off in 2002, with "new" LG Electronics spun and LG Electronics "long" changing its name to LG EI. It was later merged with and became LG CI in 2003 (the legal successor of former LG Chem), so the company that started as Goldstar does not currently exist.
LG Electronics plays a big role in the global consumer electronics industry; it is the second largest LCD TV manufacturer in the world in 2013. In 2005, LG was the Top 100 global brand, and in 2006 LG recorded a 14% brand growth. Its display affiliate manufacturing, LG Display, in 2009 is the world's largest LCD panel manufacturer. In 2010, LG Electronics entered the smartphone industry. Since, LG Electronics continues to develop various electronic products, such as releasing the world's first 84-inch ultra-HD TV for retail sales.
On December 5, 2012, EU antitrust regulators fined LG Electronics and five other big companies (Samsung, Thomson since 2010 known as Technicolor, Matsushita which today is Panasonic Corp., Philips, and Toshiba) to fix the price of cathode-ray tube TVs in two a cartel that lasted almost a decade.
On June 11, 2015, LG Electronics found itself in the midst of human rights controversy when The Guardian published an article by Rosa Moreno, a former employee of an LG television assembly plant.
At the end of 2016, LG Electronics incorporates the German branch (located in Ratingen) and the European headquarters (located in London) together at Eschborn, a suburb of Frankfurt am Main.
In March 2017, LG Electronics was sued for handling hardware failures with the latest smartphones like the LG G4.
Maps LG Electronics
Operation
LG Electronics has four business units: Home Entertainment, Mobile Communications, Home Appliances & amp; Air Solutions, and Vehicle Components. The company has 128 operations worldwide, employing 83,000 people. LG Electronics has Zenith and 37.9 percent LG Display control.
Products
LG Electronics products include televisions, home theater systems, refrigerators, washing machines, computer monitors, wearable devices, smart equipment, and smart phones.
Television
LG Electronics launched the OLED TV in 2013 and measures 65 inches and 77 inches by 2014. LG Electronics introduced its first Internet TV in 2007, which was originally branded as a "NetCast Entertainment Access" device. They later renamed Internet Television 2011 to "LG Smart TV" when more interactive television features were added, allowing viewers to receive information from the Internet while at the same time watching conventional TV programs.
In November 2013, a blogger discovered that several LG smart TVs secretly collected file names from attached USB storage devices and program display data, and sent information to LG servers and LG affiliated servers. Shortly after this blog post aired, LG disables playback on its video site, explains how its analytics viewer works, and closes the hosted Brightcove account.
The LG remote uses Hillcrest Labs Freespace technology to allow users to change channels using Dragon NaturallySpeaking motion and technology for speech recognition.
In 2014, LG uses webOS with a ribbon interface with several smart TVs. LG reported that in the first eight months after its release, LG has sold more than 5 million webOS TVs.
In 2016, specifically for India, India's arm of LG Electronics South Korea Inc. began selling TVs that will reject mosquitoes. It uses ultrasonic waves that are silent for humans but causes the mosquitoes to fly away. Released on June 16, 2016. This technology is also used in air conditioners and washing machines. This TV is aimed at low income consumers living in conditions that will make them vulnerable to mosquitoes.
Mobile devices
Mobile
LG Electronics manufactures various smartphone and tablet devices. In addition to the G3, LG officially launched the curved smartphone, G Flex, on October 27, 2013. LG has released it in South Korea in November 2013, and then announced releases in Europe, throughout Asia, and North America. At the Consumer Electronics Show in January 2014, LG announced the US release for G2 in several major carriers. By 2015, LG has released LG G4 globally in late May to early June. On September 7, 2016, LG launches the V20, and the V30 is announced on August 31, 2017. LG G6 is officially announced during MWC 2017 on February 26, 2017. The introduction of the ThanQ G7 model is scheduled for 2 May 2018 media briefing.
Tablet computer
In 2014, LG revealed three new additions to the G series of tablets, each of which includes the LG Knock Code feature, which allows the user to unlock the device with a series of taps. The tablet also has Q Pair which allows the tablet to sync with the smartphone, and for phone calls and text messages to be forwarded to the tablet in real time.
Smart watch
LG and Google announced Android Wear-based smartwatch, LG G Watch, which is in June 2014. In August 2014, LG G Watch R which has a circular face (similar to Moto 360) was released. LG Watch Urbane that the third Android smart handset LG Wear has released in April 2015. This is the first device that supports newer smartwatch features like Wi-Fi, and a new section of the Android Wear software interface, such as the ability to draw emoji to friends.
Keyboard Rolly
By 2015, LG announced the first Bluetooth keyboard that folds along four rows of keys that can be thrown in a wallet or pocket. Rolly keyboard is made of solid plastic. Two small plastic sleeves folded out from the end of the keyboard to support a tablet or smart phone, and can switch between two connected Bluetooth devices at a time. The battery life is three months expected on a single AAA battery.
Housewares
LG manufactures and sells home appliances such as refrigerators, washing machines and dryers, vacuum cleaners, kitchen utensils, and air conditioners and even microwave ovens. In June 2014, LG Electronics also announced the launch of a smart device with HomeChat messaging service in South Korea. HomeChat uses LINE, a mobile messenger application from the Korean company 'Naver', to enable homeowners to communicate, control, monitor and share content with LG smart devices. Users can send simple messages, such as "start washing cycle", to control their washing machine.
Marketing and public relations
Sponsor
In August 2013, LG Electronics announced it will sponsor German Bundesliga club Bayer 04 Leverkusen for the next three years with the option to extend another year. In the US, LG Electronics brand and product ads can be seen at Dodger Stadium from Los Angeles Dodgers and Great American Ball Park in the Cincinnati Reds. LG is sponsoring the International Cricket Council, the world governing body for cricket, and also sponsoring the ICC Awards.
From 2009 to 2013, LG Electronics sponsors Formula One for 5 years as a Global Partner and Formula One Technology Partner. until 2013. LG is also the official supplier for Virgin Racing and Lotus Racing teams, plus Cosworth engine manufacturer from 2010-2012. LG also sponsors London Fashion Week and LG Arena in Birmingham.
During the period 2001-2003, LG sponsored the Snooker Grand Prix. During these years the tournament is known as the LG Cup . In 2008 LG became the sponsor of the festival 'FSO4 Freeze' Extreme Sport.
The LG Electronics company in Australia has disbanded sponsorship with former Australian vice-captain David Warner on March 27, 2018 and dropped him as the company's brand ambassador for the controversial scuffing scandal that rocked Australia's cricket in the 3rd Test. during their 2017-18 Test series against South Africa. David Warner has an agreement with LG Electronics company in 2014 and previously planned to renew his contract before being caught for breaking the ball.
Environmental recordings
Choice magazine, in an independent test of LG's popular refrigerator model in 2010, found energy consumption in two models higher than that claimed by LG. LG is aware of this problem and has offered compensation to affected customers. In 2004, LG made a 4A-rated water efficiency claim for many washing machines before being certified. LG provides assistance to the Australian Competition and Consumer Commission (ACCC) to provide appropriate remedial notice and improve and maintain its trade practice compliance program. In 2006, LG exaggerated energy efficiency on five air conditioning models and again needed to offer consumer rebates to cover the extra energy costs.
In March 2018, it was announced that one of LG's steamroom care systems obtained the Certification of Asthma and Allergies Friendly.
Propose US headquarters
LG Electronics USA has proposed to build a new headquarters in the Englewood Cliffs area in Bergen County, New Jersey, including a 143 foot (44 m) tall building that will stand taller than the Hudson Palisades tree line, the US National Land Landmark. The company proposes to build an environmentally friendly facility at Englewood Cliffs, which is a coincidence for the main South Korean population in the Bergen County region, having received favorable legal decisions initially on building altitude issues. The plan, while approved by the local government, meets with resistance from segments of the general public as well as government officials in neighboring New Jersey and New York. The initial court decision enforcing local government approval was overturned by a New Jersey appeal court in 2015, and LG subsequently submitted a revised, diminished, 64-foot building for approval by Englewood Cliffs region in 2016. LG broke out at Englewood Cliffs US $ 300 million base on February 7, 2017, to be completed by the end of 2019.
Slogan
- "We put people first" (1997-1999)
- "Your Digital" (1999-2004)
- "Life's Good" (2004-present)
See also
- LG Uplus
- Technology companies in the New York metropolitan area
References
External links
- LG Electronics Global Website
Source of the article : Wikipedia
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