The term "marketing brochure " refers to a small document, or pamphlet, that describes and promotes the range of products or services to market. Some companies have developed computer printing software to produce marketing brochures, which may be available for use in public libraries. However, it is common for a company to have a marketing brochure prepared by a professional printing company (or department) with experience in creating the document. Compared to leaflets or leaflets, printed brochures usually have higher quality papers and more color, and are folded or clamped on the seams.
Since the purpose of the marketing brochure is usually to assist in the sale or distribution of products and services, the words in the brochure are often very positive, with "glowing terms" to describe the features and benefits offered. It is impossible for a marketing brochure to list the major complaints customers have stated about the product, in an attempt to avoid negative aspects about the product or service. The focus is usually on persuasion, to encourage people to want to get the items described in the brochure.
Video Marketing brochure
Origin of the term
The term "marketing brochure" has been around for decades, like to advertise the new car features of Ford Thunderbird 1955.
Maps Marketing brochure
See also
- Executive summary - a document or section that summarizes features or issues for top executives
References
External links
- Google search to display images of multiple brochures
Source of the article : Wikipedia
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