L & amp; M is an American cigarette brand, currently owned and manufactured by Altria (formerly known as Philip Morris Companies, Inc.). The name came from a cigarette company founded in 1873 called Liggett & amp; Myers Tobacco Company, the predecessor of the current Liggett Group which L & amp; M originally produced.
Video L&M
Histori
"L & amp; M" was launched in 1885 by Liggett & amp; Myers as a tobacco chewing plug. In 1952 or 1953, L & amp; M is first created and they are one of the earliest, probably the earliest brands to have a filter that is not a one-sided filter. When "L & amp; M" is launched, their motto is "The best quality American cigarettes with the best filters" . When their success in the American market was solidified, Liggett Group made a proposal to take on an international brand. In 1999, L & amp; M is acquired by the largest tobacco company in the United States, Philip Morris, and is still produced by them today.
The brand is popular in Latin America, central and northern Europe, the Arab World and east Asia far and south. They are not very common in the US continent until a new launch makes them available in October 2007. According to information from an independent field investigative agency "Business Analytics", the second quarter of 2007, Phillip Morris brand took first place in 25 Russian cities with 29.92 %.
During the press conference, it was reported that "L & amp; M" ranked third in the world based on sales volume. Also, the "L & amp; M" brand ranks second among other cigarette brands produced by Phillip Morris International. Due to European labeling rules that prohibit the use of the word 'light', the names used to indicate the strength of cigarettes have been changed, for example, L & amp Lights M is now called L & amp; M Blue Label. The same thing happened in 2010 in the US when the Food and Drug Administration forbids the descriptions of flavors - such as "light," "light" and "ultra light" - even though color designations have changed as in Europe.
In December 1997, the ingredients that entered into the L & amp; M cigarettes are displayed on cardboard. In addition to tobacco and water mixtures, 26 ingredients enter the L & amp; M cigarettes include molasses, phenylacetic acid and patchouli oil.
L & amp; M is the fourth largest cigarette brand in the world, with 92 billion cigarettes produced in 2007. By 2016, L & M has a volume of 97 billion cigarettes produced. This is the third best selling international cigarette brand outside the United States and China.
Maps L&M
Marketing
Over the years, Liggett & amp; Myers made lots of posters and magazine ads to promote the brand, including famous slogans like "No cigarettes ever go so fast!" . Hollywood celebrities such as Barbara Stanwyck, Rosalind Russell, and Fredric March starred in various print ads to promote the brand by claiming that the L & M filter is "Just what the doctor ordered!" .
Various TV ads are also created. The most recognizable is "Only What Doctor Orders" , "Live Modern" , "Keep Fresh, Keep Fresh With L & amp; M" , and Ads "Come On Over To The L & M Side" .
Marketplace
L & amp; M cigarettes are sold in the following countries: USA, Mexico, Dominican Republic, Brazil, Chile, Bolivia, Argentina, Luxembourg, Belgium, Netherlands, Germany, Denmark, Sweden, Finland, France, Switzerland, Austria, Portugal, Spain, Italy , Poland, Hungary, Slovenia, Serbia, Bulgaria, Cyprus, Cyprus, Turkey, Estonia, Latvia, Lithuania, Belarus, Ukraine, Russia, Kazakhstan, Georgia, Algeria, Libya, Egypt, Israel, Afghanistan, United Arab Emirates, Thailand, Malaysia, Taiwan and South Korea.
Controversy
L & amp; M and cigarettes approved by doctors
In the 1950s, L & amp; M introduces an advertising campaign called "Just What The Doctor Ordered!" . This campaign comes at a time when L & amp; M introduced the first cigarette filter that became popular. In L & amps ads This is from the early 1950s, "just what the doctor ordered" has a double meaning. Not only does it imply that L & amps M is satisfactory because they offer taste and protection, but it also implies that the doctor approves the brand, a testimony of the brand's freshness. In a typical advertisement that appeared in the February edition of Life magazine, Hollywood star Fredric March made the statement after reading a letter written by Dr Darkis inserted into the ad. Darkis explains in this letter that L & M filters use highly purified "alpha cellulose" "" completely harmless " and " effectively filter out smoke "
Similar era ads from Viceroy claim that their filtered cigarettes are healthy because doctors recommend Viceroy to patients. Of course, these ads claim health benefits for filters, although filters are actually not much help to actually reduce the dangers of smoking. In fact, tobacco industry chemists are well aware that most filters do not actually remove more tar and nicotine than the same tobacco length. However, a series of Reader's Digest articles worked to publicize these dubious health claims for filters in the 1950s.
One such article, titled "How Harmful is Cigarettes?" (1950), noting that artificial filters secrete some nicotine because people are aware that nicotine is a killer. The article states that silica-gel cartridges eliminate 60% of nicotine from cigarettes. This article prompted Viceroy to print an ad a week later that read: "Reader's Digest tells why filtered cigarette smoke is better for your health." This health claim triggered an explosion in the sale of Viceroy cigarettes and the onslaught. brand new cigarette filters flood the market. Kent was introduced in 1952 with a filter made of asbestos processed on crepe paper. In 1953, L & amp; M followed by a magic tip and Philip Morris advertises filter cigarettes di-ethylene glycol (Di-Gl) as a cigarette that eliminates the fear of smoking. In the next two years, Marlboro was re-released as a filter cigarette targeting men (previously a cigarette targeting women, with beauty tips to protect lips), and Winston was introduced with a huge advertising budget of $ 15 million.
Customs Bulgaria destroys L & amp; M fake
On July 21, 2011, the Bulgarian customs authority and Bulgarian representative Phillip Morris arranged for the destruction of more than 7 million fake cigarettes with L & amp; M.
The crushed cigarettes are part of more than 14.5 million cigarettes confiscated by Bulgarian customs officials in September 2010 and February 2011 at the Kulata and Ilinden border checkpoint in southwestern Bulgaria.
Bulgarian Customs Board and Philip Morris Bulgaria have signed a cooperation agreement aimed at combating the illegal trade in tobacco products. L & amp; M cigarettes make up 3 percent of all cigarettes seized in Bulgaria in 2010 and 9 percent of all cigarettes seized during the first five months of 2011.
Sponsors
L & amp; M, as well as Kellogg's, was the main sponsor of the television show Hotel de Paree from 2 October 1959, until 3 June 1960.
Products
United States
- The L & amp; M Red (Full of Flavor) - King and 100s
- The L & amp; M Blue Pack (Lights) - King and 100s
- L & amp; M Menthol Box - Kings and 100s
- L & amp; M Menthol Box light green - (lights) King and 100s
- L & amp; M Bold Menthol Box - Kings and 100s
- L & amp; M Turkish Blend Box (Lights) - Kings and 100s
- L & amp; M Turkish Night Box (Full Flavor) - King and 100s
Puerto Rico
- The L & amp; M Red (Full of Flavor) - King and 100
- The L & amp; M Blue (Lights) - Kings
- The L & amp; M Green (Menthol) - Kings and 100's
Brazil
- L & amp; M Red Label (King Size) (not resumed?)
- L & amp; M Blue Label (King Size)
- L & amp; M Silver Blue Label (King Size)
- L & amp; M Kretek by Sampoerna (King Size)
- L & amp; M Black Ice (King Size)
- L & amp; M Unlock 2 in 1 (King Size)
- L & amp; M Vibe 100 Extra Slim
Swedish
- L & amp; M Red Label
- L & amp; M Blue Label
- L & amp; M Forward
Finnish
- L & amp; M Red Label (white-red)
- L & amp; M Blue Label (Blue)
- L & amp; M Silver Label, also known as L & amp; M One (silver)
- L & amp; M Menthol (green)
- L & amp; M Menthol Cool (Young Green)
- L & amp; M Extra Menthol (dark green, tough goat filter)
- L & amp; M Full of Menthol Flavor (White-Green)
- L & amp; M Forward (dark blue, in filter capsule, which must be clicked to bring menthol flavor.)
- L & amp; M Only Blue Box (Free-Additive Lamp)
- L & amp; M Just Red Box (Full Flavor Without Additives)
- L & amp; M Golden (also called L & M White)
- L & amp; M X-Slims
German
- L & amp; M Filter Red Label
- L & amp; M Label Red 100
- L & amp; M Blue Label
- L & amp; M Frost Label (with menthol flavor)
- L & amp; M Night
- L & amp; M Blue Label 100
- L & amp; M About
- The L & amp; M Maxi
- L & amp; M Soft Label
- L & amp; M Night (Hardbox)
- L & amp; M Red without additives
- L & amp; M Blue without additives
Polish
- L & amp; M Red Label (formerly Full Flavor)
- L & amp; M Blue Label (formerly Lamp)
- L & amp; M Silver Label (formerly Super Light)
- L & amp; M Green Label (formerly Menthol Cool and Menthol)
- L & amp; M Red Link (SuperSlims)
- L & amp; M Blue Link (SuperSlims)
- L & amp; M Triple Mint (SuperSlims)
- L & amp; M Easy Stix Link (SuperSlims)
- L & amp; Easy Stix Mint Link (SuperSlims)
- L & amp; M Forward (Blue Label variant with mentol capsule in filter, activated after compression)
- L & amp; M Forward Double (Blue Label variant with two capsules in menthol and berry filter) withdrawn in 2017, in connection with EU directives banning the sale of aroma cigarettes
- L & amp; M Original Red Label 24 [required footnote]
- L & amp; M True Taste Red (tasteless, alternative Lucky Strike Authentic)
- L & amp; M True Taste Blue
- L & amp; M Link Forward 2 IN 1 (SuperSlims)
Czech Republic
- L & amp; M Red Label (hard, red)
- L & amp; M Blue Label (Light, Blue)
- L & amp; M Orange Label (lighter, orange)
- L & amp; M Silver Label (lightest, silver)
- L & amp; Link M (slim)
- L & amp; M Forward (cracked)
- L & amp; M Double Forward (rattling with two menthol capsules)
- L & amp; M Green Label (mint - "mint")
Algeria
- L & amp; M Red label
- L & amp; M Blue label
Philippines
- L & amp; M Kings Filters
- L & amp Lights M
- L & amp; M Menthol
- L & amp Lights M Menthol
See also
- Cigarettes
- Smoking tobacco
References
Source of the article : Wikipedia
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